Patent published on July 25, 2023

Snap's New System Enhances Images with Contextual Filters

Snapchat, the photo and video sharing app, recently announced the development of a new system that could revolutionize the way people capture and share images. The system, which is currently in the patent stage, promises to bring contextual filters to images, by allowing users to show related media content in the same image frame as their image.

The patent, which was filed in April 2021, is a continuation of U.S. patent applications 16/852,045, 16/232,787, and 17/237,932, and was issued as U.S. Pat. Nos. 11,017,234 and 10,699,123. It is described as a system for generating and displaying dynamic contextual media content at a client device.

Snapchat’s new system could potentially allow users to capture images with contextual filters. When users take a picture, they may be able to add relevant media content to the same image frame. This could be anything from relevant music to matching text and visuals.

The system is based on Augmented Reality (AR) technology, which is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory inputs. AR technology has become increasingly popular in the past few years. Snapchat’s new system could be the next step in taking AR technology to the next level.

Using this system, users could add contextual filters to their images without having to manually search for the content. The system could automatically identify the object in the image and suggest contextual filters that match the image. This could allow users to capture images and add relevant filters without having to take the time to search through various content.

Snapchat’s new system could also be used to enhance images by adding special effects and animations to them. This could be done by adding relevant visual elements like animated characters to the image. This could be used to create fun and creative images that stand out from the crowd.

Snapchat’s new system could also be used to create interactive images that are not just static images. For example, users could add buttons to the image that allow them to play a game or access additional information. This could create an interactive and engaging experience for users.

Snapchat’s new system could be used in a variety of ways, from creating fun and creative images to enhancing images with contextual filters and special effects. It could also be used to create interactive images that are not just static. While the patent is still in the early stages, this new system could revolutionize the way people capture and share images. As with any new technology, there is no guarantee that it will come to the market, but if it does, it could be a game-changer.

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