Patent published on September 26, 2023

IBM's Patent Could Let Watson Advertising Users Shop with Just a Wristband Gesture

In a world where every moment matters and the pace of life is unrelenting, time-saving components are a welcome addition to our everyday life. IBM's new patent US11769134B2, titled "Multi-user interactive ad shopping using wearable gadget gestures", is stirring up excitement and promises a leap forward in convenience for consumers.

Currently, a universally acknowledged inconvenience exists for consumers wanting to purchase products seen in a commercial or online advertisement. The process is often cumbersome, requiring viewers to leave their current media platform, search for the product online and complete the transaction process. This roadblock is a point of frustration for consumers and a losing factor for advertisers who aim for their ads to convert into instant sales.

IBM's potentially game-changing invention attempts to address this problem. The patent describes a special wristband that allows you to buy products directly from commercials on TV or from your computer. It's basically an identity-verified, wearable gadget that turns deliberate movements into purchase actions. One wristband flick could equate to adding a toy from a commercial to your shopping cart.

Envision a world where you're watching a baking show on your smart television, and the host's mixer catches your eye. With a specific movement of your wristband, you could instantly add the mixer to your online cart, right from the comfort of your couch, without missing a beat of your show. It's like having a shopping mall at the flick of your wrist, wherever you are, whenever you want.

The important part to remember here is that this is just a patent – essentially, it is an idea that IBM came up with, which they 'own'. It doesn't necessarily mean we'll see any actual products or services come out of it – that depends on whether IBM decides to move ahead with developing the proposal into a functional product and that it passes all relevant legislation and safety requirements.

This innovative idea from IBM, if taken to market, could revolutionize our shopping experience and provide a smoother, effortless pathway from desire to purchase, and most importantly, saving us all a bit more of our precious time. With IBM at the helm, we can expect the journey to be a thoughtful and exciting one.

P.S The unique aspect of patents is that they give us a glimpse into what could be our possible futures. However, it should be reiterated that, just because a patent exists, it doesn't guarantee the innovation will ever hit our digital or physical shelves. While we hope to see this innovative shopping experience come to life, we'll just have to wait and see.

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