Patent published on November 7, 2023

Patent Could Refine Online Searches with Keyword Optimisation

In this era where information is available at the tip of your fingers, finding quality, to-the-point responses from search engines can be tricky. We rely heavily on search engines, but not all information they provide is always trustworthy or relevant to our queries. It's a fairly common experience to type in a term or keywords expecting quick, accurate solutions, but to be overwhelmed by poorly related answers. This poor performance is due to the ambiguous nature of short keyword queries.

The problematic aspect here isn't just the inconvenience. It profoundly impacts businesses, for instance, predicting box office revenues or figuring out product reviews, because all of these require timely, accurate answers to drive real-world financial and marketing decisions.

Now, an exciting new patent - US11809423B2 -by G. Negev Technologies and Applications Ltd., at Ben-Gurion University - offers a path to a potential solution. Their patented system is essentially a solution aimed at unearthing better, more relevant answers from data search engines. It works by scanning a myriad of search engine responses to discern which keywords best match your query. It subsequently refines your initial query by inserting these select keywords, making it precise and fetching the answers most pertinent to your original question.

Let's take a scenario where a film production company wants to predict the revenues of their next release. They will use certain keywords to find social media posts and reviews related that movie and make predictions based on the responses they receive. The old way of doing this could potentially pull up many irrelevant social media posts, wasting precious time and resources sifting through countless posts that do not contribute to accurate prediction. With this technology, their search will be streamlined; they'll get relevant posts, reviews, and thereby predict revenues more accurately and more quickly.

The impact of such an invention would be tremendous. It doesn't just mean smoother searches for individuals but optimizes the use of search engines across sectors. Enhanced search capabilities would be utilized in research, academics, business, healthcare, and indeed, practically any field relying on quality search results for decision-making. The potential ripple effect of this level of optimization is mind-boggling!

It is important to note that while this technology is patented, it is uncertain when, or indeed if at all, it will be released to the market. Technology development, especially for something as ubiquitous as search engines, depends on a multitude of factors beyond the scope of an individual patent. However, this ground-breaking advance could potentially revolutionize our interaction with search engines and, in turn, data in general.

P.S. Remember that a patent is merely a detailed blueprint for a potential product. There's no guarantee that this technology will be available in the market.

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