At the heart of a recent patent lodged by IPAR, US11733846B2, lays an inventive solution to a pervasive problem that many companies are dealing with in our digital age. Standing at the crossroads of branding and modern technology, the patented solution seeks to address the difficulty faced by firms when they wish to alter their brand image across multiple platforms simultaneously.
To the non-tech-savvy, it may appear a simple task, swapping one logo for another. However, consider a brand - a symbol, color, or design - featured across a variety of different products at once. Everything bearing the brand image, from product packaging to TV and digital ads, must be updated in unison. In reality, it's a monumental task. At present, it is a labor-intensive, highly-expensive endeavor that could even be impossible to execute at the required pace and scope.
Each digital platform hosts its own unique programming language, meaning a simple change across them all entails creating multiple fresh applications. Conceptualize it as needing to translate the same phrase into several different languages – it's the same message that needs to be conveyed, but the code - or language - to present it varies.
The technology proposed by IPAR is akin to a digital art kit with universal applicability. Imagine it as a multi-lingual translator, taking the message - or design – you created and converting it into a language all different apps can understand.
Once the world of digital branding embraces this solution, life becomes a lot simpler for companies and programmers. No longer will they need to invest long hours and considerable financial resources in reprogramming individual applications. A universal fix, like the one IPAR is proposing, would streamline the process significantly.
Imagine a global corporation, like Coca-Cola, deciding to tweak their logo design. Instead of embarking on a costly and time-consuming journey of individually updating every single platform, they can leverage IPAR's solution. They simply submit the new design, and the inventive technology takes care of the rest, translating the fresh image to work across multiple platforms effortlessly.
However, while the patent holds promising potential, we should not misconstrue it as a consumer product - it's not guaranteed to hit the market yet. Patents are frequently sought for ideas to protect them legally, even those yet to evolve into tangible products. Therefore, while this technology holds promising potential for branding in our digital world, whether or not it will become a reality remains to be seen.