Patent published on July 18, 2023

Levi Strauss Revolutionizes Apparel Manufacturing with On-Demand Laser Finishing System

Today, Levi Strauss is revolutionizing the apparel industry with their new on-demand laser finishing system. This innovative technology is designed to help customers customize and order clothes online and get them delivered quickly and efficiently.

Levi Strauss is no stranger to revolutionizing the apparel industry. In 1853, the company's founder, Levi Strauss, left New York with a small supply of dry goods and arrived in San Francisco during the California Gold Rush. Recognizing the miners and prospectors needed pants that could stand up to the tough working conditions, he began manufacturing and selling the iconic blue jeans we know today.

Now, almost 170 years later, Levi Strauss has revolutionized the apparel industry again with their new laser finishing system. This system allows customers to design and order apparel online and have it delivered with a professional-level finish. The laser cutting and finishing process is fast and efficient, saving time and money.

The laser finishing system also allows customers to stay up-to-date with the latest trends. The laser-cut designs are precise and intricate, giving customers the look they want. The laser-cut fabric can be faded, distressed, washed, or worn, giving customers the option to customize their apparel to fit their individual style.

What’s more, the laser finishing system is good for the environment. The laser finishing process creates less waste than traditional methods, as the laser can cut more intricate designs that require less fabric than traditional methods. The laser also requires less energy to complete a job than traditional methods, making it a more sustainable way to make clothing.

Levi Strauss holds a patent for this innovative technology, U.S. Patent No. 11,702,793B2. This patent, filed on February 27, 2018, and issued on June 7, 2022, is based on a divisional of a previous patent application, U.S. Patent No. 16/286,504, filed on February 26, 2019.

Although the patent is issued, there’s no guarantee that this laser finishing system will come to market. However, if it does, it could revolutionize the way we design and order clothing. Customers would have more options when it comes to customizing their apparel, and manufacturers could become more efficient and sustainable. It could be a huge win for everyone involved.

The technology Levi Strauss has developed could be a game-changer for the apparel industry. It could provide customers with more options to customize their clothing and manufacturers with a more efficient and sustainable way to produce apparel. While there’s no guarantee that the technology will come to market, the potential benefits are exciting to consider.

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