Patent published on July 4, 2023

Microsoft's New Search Engine Innovation: Personalized Results based on Your Preferences

Search engines are a great way to find information on the internet, but they can also be a little overwhelming. With so many results available, it can be difficult to find exactly what you're looking for. That's why Microsoft is working on a new search engine innovation that could help you get personalized results based on your preferences. Microsoft Technology Licensing is developing a patent that could revolutionize the way we search for information. The patent, US11693910B2, outlines a system that would track user preferences, such as the type of content they prefer and the topics they are interested in, allowing the search engine to return more personalized results. The patent lays out a simple flowchart, as seen in FIG. 1, that shows how this system would work. When a user searches for something, the search engine would first identify and segment the user's interests. This information would be used to generate user preference information that the search engine would use to refine search results. For example, if a user was interested in sports, the search engine would return more results related to sports, such as news articles, videos, and other content. It would also take into account other preferences, such as location or language, to make sure the results are as relevant as possible. This is illustrated in FIG. 2, which shows a graphical representation of an entity in a segment. The patent also outlines a system that would use machine learning to continually refine the user's preferences. This would allow the search engine to provide personalized results that are tailored to the user's interests. It would also allow the search engine to track the user's activity, such as what content they view or how long they spend on a page, and use that information to further refine the search results. This patent could be a game-changer for search engine users. It could provide a much more personalized experience, giving users the content they want while also helping them discover new content that they may be interested in. It could also make the search process much faster, as the algorithm would be able to quickly identify relevant content and return accurate results. While this patent could bring a new level of personalization to search engine results, there's no guarantee that it will ever make it to the market. As with any patent, there's no guarantee that the technology will ever be developed or used. However, it's an exciting development that could have major implications for the way we search for information. Overall, Microsoft Technology Licensing's patent US11693910B2 could significantly improve the way we search for information. It could give users more personalized results and make the search process faster and more efficient. While there's no guarantee that it will ever make it to the market, it's an exciting development that could revolutionize the way we search for content.

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