Patent published on October 24, 2023

New Patent Could Guide NantOmics Health GPS Users to Virtual Objects Based on Location

Imagine being able to reach your favorite candy bar just by pointing your camera towards an empty space, or even being able to catch a rare Pokémon during your regular morning walk. This might seem like it's straight out of a fantasy story, but a newly published patent, US11798244B1, promises to make this a reality.

In today's world, one problem many are facing is the gap between the virtual and the real world. Consumers love engaging with digital content, from mobile games to social media. However, these two realms had been existing in isolation, not interacting with one another. This lack of integration can often lead to a less immersive and pleasurable experience for the users tethered to their devices.

But there's good news. A patent by Nant Holdings IP titled "Location-based digital token management systems, methods, and apparatus" offers a novel solution to connect these two spaces seamlessly. It's like carrying an invisible 'Mary Poppins' bag, where users can pull out virtually any digital object they desire based on their real-world location.

This intriguing system makes use of our everyday devices, like smartphones, to display virtual items in the real world through an augmented reality (AR) environment. This virtual item could be anything from a character in a game, a product from a retailer, or even a piece of digital artwork. This technology not only tracks your interaction with the virtual object but also generates digital tokens that can be linked with your user account.

The potential implications of this innovation are far-reaching. Mixed reality, bridging real and digital worlds, opens up a new phase in consumer engagement. Imagine engaging with a marketing campaign by a beloved brand that has 'hidden' its products as virtual items in various locations encouraging users to 'find' them. Gamers could have an even more immersive experience as they catch their favorite characters while sitting at a café or simply walking to work.

While this patent takes a huge step in ushering technological advances, it remains uncertain if or when it will be making its way into the market. As they say, the proof of the pudding is in the eating. And in this case, only when this technology is implemented, and users begin to engage with virtual objects in their daily environments, will the real-world benefits be truly realized.

P.S. Keep in mind that while this patent is highly promising, it is still in the patent stage, which suggests that there is no guarantee that this technology will be part of our daily lives anytime soon.

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