Patent published on January 11, 2024

NEC Patents Smart Advertisement Targeting System

New York Times, [Date]

In a world where advertisements have become an integral part of our daily lives, it has become increasingly important for businesses to reach their target audience effectively. Traditional advertising models often struggle to connect with viewers or listeners on an emotional level, failing to capitalize on the impact of content development. However, a recently published patent by NEC, titled "INFORMATION PROVIDING APPARATUS, INFORMATION PROVIDING SYSTEM, INFORMATION PROVIDING METHOD, AND NON-TRANSITORY COMPUTER READABLE MEDIUM" [Patent number: US20240013256A1], seeks to revolutionize the way advertisements are delivered.

The core problem being addressed by this patent is the inability to set appropriate advertisement spots that align with the content being consumed. Whether it's on television, radio, or other digital platforms, advertisements have historically struggled to engage viewers or listeners in a meaningful way. NEC's patent aims to bridge this gap by introducing an information providing apparatus, system, and method that can deliver advertisements based on user emotions and interests.

The patent proposes a smart advertisement targeting system that leverages advanced technologies to predict user emotions and behavior based on the scenario of the content being consumed. By understanding the emotional state of a user and the landscape they will encounter during their content journey, NEC's system can deliver advertisements that align with those emotions and surroundings. This innovative approach aims to evoke a strong willingness to buy a product or engage with a particular service by tailoring the advertisement to the user's current emotional and geographical context.

In addition, the patent mentions the utilization of Multi-access Edge Computing (MEC), which makes it easier to switch the content of the Smart Advertisement Delivery System. By incorporating real-time data such as weather conditions, time periods, and user attributes (e.g., gender and age group), the system can deliver audio advertisements that further resonate with the user. This comprehensive approach enhances the effectiveness of the advertisement by taking into account various factors that influence the user's interest.

The patent also highlights the use of wearable gadgets, such as hearable devices and sensors, to acquire interest information from users. This information includes data like line of sight, posture, pulse rate, and activity level. By collecting and analyzing this interest information, the system can deliver relevant and engaging advertisements tailored to each user's preferences.

Once implemented, this smart advertisement targeting system could revolutionize the advertising industry. Imagine a world where ads seamlessly integrate into our daily experiences, striking an emotional chord and aligning with our surroundings. For instance, while watching a captivating television drama set in a cozy coffee shop, viewers might be shown an advertisement for their favorite local coffee spot, creating a connection between the content and their immediate environment.

It is important to note that although this patent represents a significant technological advancement, its appearance in the market is not guaranteed. There are various factors involved in bringing a patent to life, including market demand, feasibility, and commercial considerations.

In conclusion, NEC's recently patented smart advertisement targeting system holds immense potential in transforming the way advertisements are delivered. By harnessing user emotions, interests, and geographical contexts, this system can create a seamless and personalized experience for consumers. While its impact on the market remains uncertain, this patent demonstrates NEC's commitment to innovation and pushing boundaries within the advertising industry.

P.S. This article is based on a recently published patent [Patent number: US20240013256A1]. It is important to note that the appearance of this patented technology in the market is subject to various factors and there is no surety regarding its commercial availability.

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