The Nielsen Company, a global media rating company, has recently announced an all-new technology that will revolutionize the way the media industry collects data about their audiences. The patent, US11711638B2, titled ‘Audience Monitoring Systems and Methods’, is set to revolutionize the way we measure and understand a person’s engagement with media devices.
As consumers become more connected to the world around them, the need for accurate audience monitoring systems has increased. With the Nielsen Company’s patent, the media industry is now able to monitor audiences in a more efficient and precise manner.
The Nielsen Company’s system works by using a beacon near a media device and a portable metering device carried by a person. The beacon sends a signal and the metering device uses a microphone and processor to work out how far away it is. This allows the system to accurately measure the distance between the person and the media device.
The portable metering device includes a microphone, processor, memory, and a wireless transmitter. The microphone is used to detect sound and the processor is used to analyze the sound and determine the distance between the person and the media device. The memory stores the collected data and the wireless transmitter is used to send the data to a collection facility.
At the collection facility, the data is collected and analyzed. The data is used to measure the person’s engagement with the media device. This data is then used by the media industry to gain insights into the person’s viewing habits and preferences.
The Nielsen Company’s patent also includes a way to measure the person’s engagement with the media device using the portable metering device. The portable metering device is able to measure the loudness of the sound, the frequency of the sound, and the duration of the sound. This data is then used to determine the person’s engagement with the media device.
The Nielsen Company’s patent is an important step forward in the media industry’s ability to measure, understand, and analyze audiences. It is a technology that could potentially revolutionize the way the media industry collects data about their audiences. However, as with any patent, there is no guarantee that the technology will make it to the market.
Nevertheless, the Nielsen Company’s patent is an important step forward in audience monitoring systems and methods and could have a significant impact on the media industry. It will be interesting to see if the Nielsen Company’s patent will become a reality and revolutionize the way the media industry collects data about their audiences.