Patent published on July 6, 2023
Nielsen Patent Revolutionizes Measurement of Media Engagement
With the rapid growth of digital content, it is becoming increasingly important to understand how people interact with media. To this end, The Nielsen Company (US) has recently acquired a patent that might revolutionize media engagement measurement.
The patent, numbered US20230217071A1, is aimed at providing methods, systems, and products to measure how engaged people are when watching media. It uses audio to detect distractions and adjusts the report on how engaged people are.
The patent claims the benefit of U.S. Provisional Patent Application No. 63/295,773, which was filed on Dec. 31, 2021. It is related to measuring media exposure and more particularly, to methods and apparatus for measuring engagement during media exposure.
Audience measurement entities (AMEs) monitor user interaction with media devices, such as smartphones, tablets, laptops, smart televisions, etc. To facilitate such monitoring, AMEs enlist panelists and install meters at the media presentation locations of those panelists. The meters monitor media presentations and transmit media monitoring information to a central facility of the AME.
The Nielsen Company's patent is aimed at providing better accuracy for measuring media engagement. The patent is focused on providing more accurate and reliable data about how people are engaging with content. This can help AMEs better understand user behavior and identify purchasing behavior associated with various demographics.
The patent suggests that audio signals can be used to detect distractions and adjust the report on how engaged people are. This means that the system can detect when a person is no longer focused on the content they are viewing and can adjust the measurement accordingly.
The patent also suggests that the system can use other signals, such as body language, head movements, and eye movements, to measure engagement. This could help to provide more accurate data about how engaged people are with media.
The patent also suggests that the system can be used to detect when a person is multitasking and can adjust the report accordingly. This could be useful for understanding how people engage with multiple pieces of content at the same time.
The data from this patent could be extremely useful in understanding how people engage with content. It could provide valuable insights into user behavior and help AMEs better understand how people interact with media.
Although this patent has the potential to revolutionize the way we measure media engagement, it is important to note that it is still only a patent. It is not yet clear whether this technology will be implemented in the real world or not. Even if it is implemented, there is no guarantee that the data will be accurate or reliable.
Nevertheless, the Nielsen Company's patent is an exciting development that has the potential to revolutionize the way we measure media engagement. It could provide AMEs with valuable insights into user behavior and help them better understand how people interact with media. It will be interesting to see how the technology develops in the future.