Patent published on November 23, 2023

New Patent Could Revolutionize Media Crediting in Nielsen's Total Audience Measurement

In the bustling world of media, keeping track of which bits and pieces of a media asset like a video, audio track or sound byte belong to who can be a daunting task. This challenge is even more complicated when small parts are widely circulated and used in different media, often leading to confusion and disputes over rightful credits. The genius of US20230379536A1, a new patent filed by The Nielsen Company, aims to address this convoluted issue.

The need for this invention arises from the common practice of sharing and reusing media segments across various platforms. A noteworthy conundrum that surfaces is the difficulty of assigning the right credit to the original piece, intensified by time and position limitations of the shared bits. The impact is all-encompassing, affecting artists, media companies and consumers, leading to a cascading effect of uncertainties, disagreements, and potential legal complications.

Enter Nielsen's patent with its unprecedented solution. Their patent describes an ingenious method for giving credits to media segments shared among multiple media platforms. The process involves matching and comparing parts of the media with a vast library filled with unique signatures or IDs, all assembled for each media asset. The matched part is then credited to the rightful media, but only if it fits within certain predetermined time and position parameters.

The patent's successful rollout would dramatically transform the media landscape. Picturing its potential, imagine watching a recap of your favorite sports game. The snippets of the game you are viewing were sourced from different media outlets. In a post-patent world, each media segment would be seamlessly traced back to its original broadcast or online streaming platform, assigning due credit where it belongs.

Even music artists sampling tracks would benefit, as proper accreditation would become a matter of process rather than drawn-out legal discourse. For advertisers, the exact origin of a viral ad snippet could be accurately traced and credited, potentially driving more traffic and revenue towards the original creator.

The patent could also empower media analytics companies like Nielsen's Total Audience Measurement, enhancing their ability to track and credit content accurately across their wide monitoring network, painting a more accurate picture of media distribution and consumption.

We must note that patents are exploratory initiatives. Despite this patent's promising premise, there is no guarantee that it will manifest into a market-ready product or system. Nevertheless, the concept proposed by this patent could be a game-changer in the media world, potentially steering us a step closer towards fair and accurate media crediting.

P.S. This invocation is based on the newly-published patent US20230379536A1 owned by The Nielsen Company; it remains to be seen whether this concept will officially hit the market.

Explore more