Patent published on February 29, 2024

New Patent Improves Personalized Content Recommendations for RBC Users


In today's digital age, we are bombarded with an overwhelming amount of content choices. Whether it's articles, videos, or music, it can be challenging to find the information that truly resonates with us. Recognizing this problem, the Royal Bank of Canada (RBC) has recently patented a groundbreaking technology that aims to revolutionize personalized content recommendations.

The core problem this patent solves is the difficulty in making accurate recommendations, especially for new users with limited available data. While existing methods may perform well when ample user data is accessible, they often struggle to provide reliable suggestions in instances where user preferences are relatively unknown.

The patent presents an innovative computer program, the RBC Intelligent Recommender, which utilizes artificial intelligence (AI) algorithms to tackle this issue. By leveraging machine learning techniques, the recommender system aims to understand users' preferences and offer tailored content suggestions accordingly.

One of the notable aspects of this technology is its ability to consider various factors when making recommendations. The program takes into account both the volume of previously viewed content and the user's past interactions with it. This comprehensive approach ensures that recommendations are not solely based on the latest content consumed, but also on the user's previous interests and engagement.

The RBC Intelligent Recommender utilizes an array of methods to offer personalized recommendations. In some cases, it directly selects digital artifacts based on specific criteria identified as relevant to the user's preferences. Alternatively, the system employs collaborative filtering, which relies on user-to-user interactions and does not require personal information gathering.

Following a collaborative filtering approach, new documents that have not been viewed by any users are classified into topic groups. These classified documents are then stored in a centralized database, allowing the AI-powered system to recommend new and relevant content to users.

The implementation of this patent promises a future where users can effortlessly discover content that aligns with their individual interests and preferences. Imagine a scenario where a book enthusiast, without any prior reading history on a specific genre, can be recommended a novel that perfectly matches their taste. Or a music lover who is introduced to emerging artists based on their listening patterns.

This technology's potential extends beyond personal enjoyment, as it also holds practical applications in various industries. For example, an online shopping platform equipped with the RBC Intelligent Recommender could enhance the browsing experience by suggesting products tailored to each shopper's preferences, ultimately improving customer satisfaction and engagement.

It is important to note that, as with any patent, there is no guarantee that this technology will ultimately appear in the market. However, the introduction of the RBC Intelligent Recommender brings exciting possibilities for personalized content recommendations, promising to simplify our digital consumption experience in ways we have yet to fully explore.

P.S. Please note that the described technology is part of a recently published patent (US20240070749A1) by the Royal Bank of Canada. Though this patent presents a solution to the problem of content recommendations, it is unknown whether it will be commercially available in the future.

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