Patent published on September 28, 2023

New Patent Could Let VUER ITV Users Experience Virtual Reality Without Headsets

In a world where technology is increasingly making the impossible possible, a recurring issue is that virtual reality (VR), a rapidly growing market, will likely exclude those who don't or plan not to own a VR headset. In response to this looming digital divide, a new patent, US20230308630A1, proposes a resolution.

Many hear "360-degree videos" and automatically think of VR headsets. But these headsets are costly, averaging around $300, and there are growing concerns of them causing myopia (nearsightedness), a condition already troubling 30% of the global population. The design of these headsets also requires users to isolate themselves from their surroundings which can lead to real injuries, despite the virtual experiences.

Enter the System and Method for Exploring Immersive Content and Immersive Advertisements on Television, which suggests that users could enjoy 360-degree videos through their television, using a digital device like their smartphone to control the content navigation. This invention would thus eliminate the need for VR headsets, minimizing the risk of injuries and vision damage.

Imagine billions of users accessing immersive content on the screens they spend approximately three hours a day on already. With the patent's method, people won't need to disconnect from their phones or other devices to enter the world of VR. This content could be accessed from anywhere with a television, creating a more communal and safe viewing experience. Consumers could also control and interact with immersive advertisements on their smartphones in real-time, improving engagement with marketers.

Imagine watching a football game where the camera goes around the entirety of a stadium, giving you a view of every angle of the match. Or a nature documentary, where you can guide your view around a forest, choosing where you'd want to look, and all this from your couch without strapping on a headset.

However, it's essential to note that patents are not guarantees of new products or services hitting the market. They are licenses that give companies the sole right to create a product or offer a service. Hence, while this patent offers a promising solution, it remains uncertain when, or indeed if, it will become a reality. Be on the lookout, your television viewing experience could potentially be revolutionized.

Explore more