Patent published on August 3, 2023

Walmart Apollo's Smart Campaign Generation: Predict, Adjust, and Pace Your Bids

Search engine marketing (SEM) can be a daunting and time-consuming task. It requires careful planning, monitoring, and execution of campaigns to reach the desired outcome. Walmart Apollo, a global technology leader, has recently come up with a patent that might make SEM easier and more successful.

Walmart Apollo’s patent, US20230245177A1, is a system and method to help generate campaigns and adjust predicted bids for keywords, as well as pace those bids at periodic intervals. This system could potentially be a game-changer for advertisers, as it may help them quickly create precise predictions for search engine marketing.

The patent includes a computer system that uses machine learning algorithms to interpret volatile data. This allows for the automatic purchase of products or services, such as automated trading algorithms, search engine marketing algorithms, etc., with an accuracy that could potentially save advertisers money. The patent discloses a computer generated prediction system that uses a front elevational view of a computer system, as illustrated in FIG. 1.

Walmart Apollo’s patent also includes a representative block diagram of the elements included in the computer system, as illustrated in FIG. 2. The system includes a processor, memory, input/output (I/O) modules, and a communication link. The processor is used to process data and is programmed to perform various tasks, such as predicting campaigns and adjusting predicted bids for keywords. The memory stores data and instructions, and the I/O modules allow the processor to read and write data to external devices, such as keyboards, mice, and displays. The communication link is used to establish a connection with other computers or networks.

The advantages of such a system are clear. This patent could help advertisers save time and money by predicting campaigns accurately and adjusting bids quickly and efficiently. It could also potentially help them reach their desired outcome more quickly and easily. Additionally, the system could help advertisers better manage their campaigns, as they could quickly and easily adjust the bids of their campaigns.

Of course, the success of this patent is still uncertain. As with any patent, there is no guarantee that the technology described in the patent will ever be brought to market. However, if it is, it could potentially revolutionize the world of search engine marketing.

In conclusion, Walmart Apollo’s patent, US20230245177A1, could potentially revolutionize the world of search engine marketing by helping advertisers save time and money and reach their desired outcome more quickly and easily. However, as with any patent, it is uncertain whether this technology will ever make it to market.

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