Walmart Apollo is revolutionizing the way businesses can make money off of their online presence. The retail giant recently filed a patent for a method to predict and manage revenue using hourly prediction data. This innovative approach could revolutionize the way businesses approach online advertising.
As the internet has become an integral part of our lives, search engine marketing (SEM) has become increasingly important. Many businesses use SEM to increase their visibility online and maximize their chances of success. SEM dayparting is a process that splits a day into multiple intervals (like six per day) and uses a base bid for search engine advertisement bids during each of those intervals.
Until now, businesses had to manually set the time intervals and modifiers, and couldn't adjust to changing user behavior. Walmart Apollo has changed this with their new patent. The patent discloses a method to predict how much money a website can make from clicks, using historical data. This method can then be used to upload the data to a search engine, allowing businesses to adjust their bids based on predicted revenue.
To start, Walmart Apollo's system will use historical data to make predictions about how much money a website can make from clicks at different times of the day. This data will then be uploaded to a search engine, allowing businesses to adjust their bids in real-time.
These hourly predictions can help businesses make more informed decisions about their bids. For example, if a business knows that they can make more money in the evening, they can adjust their bids accordingly. Similarly, if a business knows that they can make more money in the morning, they can adjust their bids accordingly. This can help businesses maximize their profits and save money on bids that don't generate as much revenue.
This real-time dayparting management system can also help businesses optimize their online presence. By using historical data to predict how much money they can make in different times of the day, businesses can adjust their ads accordingly. This can help businesses reach more people and increase their visibility online.
Walmart Apollo's patent could drastically change the way businesses approach online advertising. However, it is important to remember that the patent is still in the process of being approved, so there is no guarantee that it will be successful.
Overall, Walmart Apollo's patent could provide businesses with an innovative way to maximize their online presence and increase their revenue. By using historical data to predict how much money they can make in different times of the day, businesses can adjust their bids accordingly and optimize their online ads. If the patent is approved, it will be interesting to see how businesses use this technology to maximize their profits and reach more people.